Payperclick

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Pay-per-click advertising is a fast and easy way to make money online. However, in order to run a successful PPC campaign, you must avoid crucial mistakes that will decimate your profits. Below are the five largest mistakes made by PPC advertisers.

1. Generalized keywords: your pay-per-click campaign solely depends upon your keyword lists. Visitors click on your ads expecting a specific product or service. If your keyword is “dog treats” and you sell custom dog collars, your prospective customer will leave your site confused and disappointed. Make sure your keywords match your content exactly. The more narrowly you target your audience, the more profits you will generate.

Your keyword should be very specific. If you sell jeans online, chances are “jeans” as a keyword is widely used and not very profitable. Try to narrow it down by using words like “women’s Levi jeans” to draw in an audience searching for a specific product. Remember it isn’t about how many passive clicks your site earns. It is about how many profitable clicks you drawn in.

2. Ambiguity: Okay, so you sell dog collars. Consumers can pick up a dog collar in their local department store. What makes your product unique? Do you offer custom designs, embroidering, and colors? Are your collars more durable? Do they make a doggie fashion statement? In order to profit from your PPC ads, you need to create an ad unique to your product.

3. Limiting to one adgroup: Sites like Google AdWords allow you access to as many adgroups as you feel necessary. Group specific keywords into individual adgroups. For instance, join words related to “small dog collars” in one group, and words related to “large dog collars” in another. Though they lead your Internet user to the same landing page, this tactic keeps your bidding prices low.

4. Landing on home page: your ads should take your visitors directly to the product for which they searched. If your customer lands on home page and can’t find your product right away, chances are they will go back to the search engine and select another website. Remember that pay-per-click is targeting specific sales, and not just visits. You pay for every time someone comes to your page. Make the most of your money by leading consumers exactly where they want to go.

5. Pigeonholing to a single website: Don’t spend your entire marketing budget on one PPC site. Get to know one site, then move onto another. Some of the larger sites are so competitive that it is hard for small businesses to get noticed. Many smaller PPC sites are more profitable for individual companies.

6. Popular keywords: Don’t spend your budget buying 1 or 2 popular keywords. Popular keywords cost several dollars per click. You can use a variety of synonyms and make just as much of a profit for less.

7. Being number one: it is a waste of money to buy into the number one listing. Second and third place listings are just as lucrative and cost you far less. The only difference between first and second place is the amount of money you burn on the advertisement.

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